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Learn the basics to stop being lost on LinkedIn. Your next career or business opportunity is waiting for you, go find it...
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With a blink of an eye, the world fundamentally changed overnight! You’re looking for a way to stay connected with professional contacts. Your answer, LinkedIn. But, there's a problem --- you don't know how to maximize it. 

In this ebook, I'll share with you the most compelling reasons why you need to dust off your profile asap and give you tips and tricks to find the career and business opportunities you're looking for.
  • Connections Lead to Opportunities. Most people believe in six degrees of separation. What if you're one connection away from landing the biggest opportunity of your life? Your LinkedIn profile and engagement with others could help you build the type of credibility that attracts those opportunities.
  • Content Moves People to Action. Knowledgeable and feel-good content will encourage your audience to take action. It's not just about the expertise anymore. People want to know that you understand them and their problems. Once you convince them, they want your work.
  • Conversion to Clients = Content + Connections. The right connections and content will convert to clients. You have people who are watching your every move to determine if they want to work with you. Selecting the right engagement and content strategies makes their decision to choose you easier.

About the Author

Bianca J. Jackson is a storyteller and branding consultant based in Baltimore, MD. Her background in tech, digital marketing, and social impact has landed her and associated projects such awards and honors as a Pulitzer Prize, 40K+ followers and 100+ recommendations on LinkedIn, and coveted speaking opportunities at events such as SXSW, Digital Summit Philadelphia, and Tech Inclusion NY. Her work has been featured in such publications as Forbes, Washington Post, and Tech Republic.
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